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Treat textiles like friends!

Today is Earth Overshoot Day:

Treat textiles earth Day is the date when, according to the Global Footprint Network, demand for commodities exceeds our planet’s capacity to reproduce. Reason enough to take a closer look at fashion.

Treat textiles

The conversation about sustainability has become almost as popular as the health sandal for a summer dress: both are booming. Only with the implementation is that a thing. The call to produce, to trade and to consume sustainably is repeatedly fixed by examples of the textile industry – and belongs in many more areas of our everyday life.


Too many products have been specifically designed with predetermined breaking points â € | and more and more often justified with green-labeled materials. With such goods, we then buy a clear conscience, wash our hands in innocence – and continue to consume diligently.

Treat textiles topic in itself, “the core of the poodle” is not yet addressed

The measure of consumption. Although seals and certifications are important in giving orientation to the consumer, they ultimately shift the responsibility to the productions and motivate them to question their own consumption not only qualitatively but also quantitatively. And they give the manufacturers perfect arguments to sell again and again. But sustainability should not become an end in itself.

For example, the Federal Ministry for Economic Cooperation and Development (BMZ) has published “A Traveling T-Shirt”, a booklet that explains to children the development of textiles from the raw material to the finished product.

There are also a few upcycling ideas there that illustrate how to give a second life to locker keepers. But even here the underlying theme is not addressed: the measure of consumption.

Oeko-Tex, Bluesign and the Green Button are milestones – but we may even go further to reflect our consumption in our daily dealings. Especially in fashion. And sometimes it’s just how you wash your clothesâ € | So it’s time to pick up some grandmotherly wisdom from the reservoir.

And if the goods did not break at their predetermined breaking point early on, we will again have more money available for consumers to invest in quality.

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