The Netflix show sells decluttered serenity, bolstered by Kondo’s reputation and her Japanese nationality, that lends credence to the minimalism she encourages.
For a show focusing on the activity of cleaning up, Tidying Up with Marie Kondo is surprisingly watchable. Kondo’s YouTube channel advocating the KonMari method of organising has had a large following for a few years.
The Netflix show sells decluttered serenity, bolstered by Kondo’s reputation and her Japanese nationality, that lends credence to the minimalism she encourages. She flits in and out of American homes stuffed with things in various degrees of disorder.
The Akiyama house, with its piles of clutter, hoarded over generations, will make many Indians smile. The idea is to keep only the things that ‘spark joy’. You may wince at that phrase, but it works.
She categorises items into clothing, books, papers, komono (ranging from bathroom to kitchen and other miscellany) and sentimental items. To Indians, the KonMari method is perplexing.
Kondo is a huge fan of storing things in drawers and boxes, which in Indian homes mean large trunks of blankets and woollens. All things spare are kept because they might be useful in the future.
However, for the middle-class urban Indian occupying tiny apartments, the KonMari method is probably going to become a mantra for high living. Tidying Up keeps the drama low and the old-style makeover quotient high.
It is television for the busy professional who needs to get their act together. Unfortunately, it also refuses to shame consumerism and ask, ‘What happens to your trash?’